What Makes a Thought Leader, with Peter Winick

Episode 83

-15

+60

00:00

Peter Winick is the Founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically, he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth.

What you will learn in this episode:

Why the title of thought leadership is never something you should be giving yourself
What has changed in the ecosystem of thought leadership
Why you need to work backward to reach your preferred market
How the expectations of brands have evolved, especially post-2020
How to use thought leadership to reach your employees
Why psychographics are so much more valuable for thought leaders than demographics

Resources: