The True Role of the Chief Communications Officer, with Nancy Richardson

Episode 66

-15

+60

00:00

Nancy McGrory Richardson has over 30 years of B2B & B2C communications designing and implementing hundreds of strategic marketing programs; both external and internal. Nancy’s background includes Fortune 100 companies, entrepreneurial enterprises, and not-for-profits with experience in manufacturing, energy, healthcare, pharmaceuticals, automotive, defense, chemicals, and technology as well as numerous downstream industries and audiences.

Nancy is an expert in risk communications and has a strong acumen for commercializing products. As an expert facilitator, she is skilled at engaging key audiences, opinion leaders, and stakeholders in collaborative initiatives.

Nancy is currently the Chief Communications Officer for Jaunt Air Mobility. Her responsibilities cover all Marketing Communications functions sales support, public relations, tradeshows, website, and social media. She supports overall business management, commercialization strategies, planning, and execution.

What you will learn in this episode:

What questions you need to be asking to better understand your client’s needs
Why everything you send to your client says something about you and your work
How the differences in generational behavior can help us learn about our audiences and how we communicate to them
What the role of a chief communications officer entails, and how it has changed over the years
Why curiosity is the most important prerequisite for anyone looking to get into PR

Resources: