How to Simplify Your Language to Make it More Inclusive, with Maggie Zeman

Episode 102

-15

+60

00:00

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.

She is SVP at Double Forte and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to joining Double Forte, Maggie founded a digital marketing and communications agency, before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.

Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter, serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.

What you will learn in this episode:

Why you must assume the person you are speaking to does not understand your acronyms and lingo
How to use more inclusive language to make everyone feel welcomed and included
How complex language makes consumers feel like outsiders and loses business
Why inclusive language should start from the inside of your company
How to identify and eliminate exclusive language in your communications

Resources: