Creating Talk Triggers, with Daniel Lemin
Episode 24
Daniel Lemin (like lemon) is a digital reputation, online reviews and word-of-mouth advisor, and bestselling author with an affinity for gin, jazz, and dogs. His most recent book, Talk Triggers, is co-authored with Jay Baer and explores the world of word-of-mouth advocacy.
What you will learn in this episode:
- How to handle clients who would prefer to pay for word-of-mouth
- How to steer conversations that you ultimately cannot control
- What are talk triggers in B2B businesses, and why it’s more important in B2B than B2C
- Why a talk trigger can’t be fake, and how they differ from stunts
- What are the four parts of a talk trigger
- Why listening to your customers is scary and essential for marketers
Resources:
- Website: https://www.talktriggers.com/
- LinkedIn: https://www.linkedin.com/in/daniellemin/
- Twitter: https://twitter.com/daniellemin
