Communication is the Heart of Everything, with Lee Caraher

Episode 70

-15

+60

00:00

Lee’s the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She’s been there and done that.

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day.

What you will learn in this episode:

How and why corporate profile building is dependent on so many other things
Why local media is a business’s best tool for getting national coverage
Why it is critical for you to understand your own backyard to grow as a company
Why your products and services need to be the center of attention before your company can be talked about
How to leverage local op-eds to get your stories picked up by more news outlets
Why the journey to national coverage is just as important to driving business as the destination

Resources: