Walk the Walk Before You Talk, with Lee Caraher

Episode 55

-15

+60

00:00

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She’s a straight talker with a big laugh that gets her out of more trouble than it creates.

Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status.

Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco’s Grace Cathedral, Community Gatepath, and St. Paul’s Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York.

What you will learn in this episode:

The importance of backing up your verbal support for social causes and movements as a company with real proof of action
What it means to be a slacktivist, and why your company should avoid it at all costs
Why programs and monetary support are essential for backing up your claims
What “cancel culture” really means, and how it can be used as a tool to connect with your audience more transparently
The steps you can take as a company to begin establishing your values and behaviors and what issues you will and will not align with
Why it’s expensive to be a slacker

Resources: